Which market offers a safe investment...

innovation in business and market risk analysis

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What we do

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions.  We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

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Whythawk believes in an unbiased approach to data analysis.  Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

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Whythawk believes in an unbiased approach to data forecasting.  Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

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Whythawk believes in an unbiased approach to consulting.  Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

  • allows rapid, visual comparisons and shows emerging trends;
  • saves time in complex data analysis;
  • expandable and adjustable for individual needs.

DownloadDownload a sample program here

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Would dropping the value of its currency be good for an economy?

The Financial Rand was an awkward kludge.  Dreamed up by the dreary dictators of Apartheid, it was designed to prevent South Africans from taking their money out of the country.  If you wanted to exchange your rand for dollars you first had to buy financial rand.  Which were worth nothing.

When the financial rand went, in 1995, the new ANC government was fearful of currency instability.  High interest rates of over 20% and severe limitations on exchange control held capital flight in check.  Wags worried, with the rand drifting to R5 to the greenback, that South Africa would soon be the 7/11 economy; R7 to the dollar, R11 to the pound.

Read more...
 

Amazon Kindle and the future of publishing

Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music.  That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.

Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.

DownloadDownload the introductory report here.