Which market offers a safe investment...

innovation in business and market risk analysis

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What we do

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions.  We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

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Whythawk believes in an unbiased approach to data analysis.  Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

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Whythawk believes in an unbiased approach to data forecasting.  Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

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Whythawk believes in an unbiased approach to consulting.  Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

  • allows rapid, visual comparisons and shows emerging trends;
  • saves time in complex data analysis;
  • expandable and adjustable for individual needs.

DownloadDownload a sample program here

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Pricing carbon so free markets can find solutions to climate change

In 1930, Thomas Midgley, an American chemist, inhaled a breath of a new gas he had developed and then used it to blow out a candle.

His invention, carbon tetrachloride, was a safe replacement for the toxic trio of ammonia, chloromethane and sulphur dioxide used as the coolant in refrigerators.  These CFCs were so useful that, by the 1960s, they were used as a propellant dispensing everything from deodorant to fire extinguishers.

In 1974, Sherry Rowland and Mario Molina, two chemists at the University of California, proved that CFCs were causing the destruction of the ozone layer and a dramatic rise in skin cancer.  It took till 1989 before the Montreal Protocol was signed, calling for an end to all CFC production.

Read more...
 

Amazon Kindle and the future of publishing

Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music.  That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.

Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.

DownloadDownload the introductory report here.