Our solution
There was no deeper plan other than responding to a highly volatile and dynamic pandemic, with new information emerging on infection rates and impact on healthcare infrastructure and professionals. Whythawk’s roll was to provide evidence-support for the UK government as they attempted to get ahead of the economic impact.
We worked throughout the first year of the pandemic, often overnight to ensure decision-makers had data and analysis they required first thing in the morning.
The main queries we responded to included the classification of businesses (floor area, staff numbers, location, industry) that were to be included in quarantines, and to assess the impact on businesses and local economies left out of that net. The challenge was the paucity of data from non-publishing authorities. Some of the most effected councils - like Westminster and City of London - had no data available to us, and so no insight into how businesses would be effected, or which areas were already suffering economic fragility.
Here’s a talk Gavin Chait gave at a Fture of Money Event: Homeworking: Is The City Centre Dead?
Outcomes
We delivered information where it was needed.
