Frontier Markets

Frontier Markets is an economic term coined by IFC’s Farida Khambata in 1992 and is used to describe countries which are investable but have lower market capitalisation and liquidity than the more developed emerging markets.

The world's largest and fastest growing economies are all emerging ones - the fortune at the bottom of the pyramid - and the most dynamic and competitive companies are the ones that have seen the value in this market and developed products that are appropriate for it. As they emerge into the developed world these companies have significant competitive advantages.

Whythawk offers companies, government programs and donor foundations the unique opportunity to dramatically improve the way in which they see themselves and their strategic focus on emerging markets. Whythawk offers high-level seminars on understanding the informal economy in emerging markets, as well as rating the risk in the trust relationships that are necessary to work in such an unstructured environment.

1	From Charity to Investment
2	Understanding informal markets means remembering the past
3	Statistics at the Bottom of the Pyramid
4	The Market: in stokvels and community-investment groups
5	The Market: in spaza shops and informal traders
6	The Market: in taxi ranks and associations
7	The Market: in foreign migrants and traders
8	There is value in the informal sector, now what do you have to do?
9	Fast Lessons: products that can be repackaged
10	Fast Lessons: expensive consumer goods
11	Fast Lessons: securing payment
12	Fast Lessons: building trust relationships
13	Fast Lessons: rebuilding your company culture and strategy
14	Conclusions at the Bottom of the Pyramid

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Frontier Markets