whythawk ratings: measuring effective development

The world's largest and fastest growing economies are all informal ones - the fortune at the bottom of the pyramid - and the most dynamic and competitive companies are the ones that have seen the value in this market and developed products that are appropriate for it.  As they emerge into the developed world these companies have significant competitive advantages.

Whythawk Ratings offers companies, government programs and donor foundations the unique opportunity to dramatically improve the way in which they see themselves and their strategic focus on informal markets.  Whythawk offers high-level seminars on understanding the informal economy, as well as rating the risk in the trust relationships that are necessary to work in such an unstructured environment.

Improve your operational and investment efficiency

• speed up your decision-making process with comprehensive reports and seminars on understanding how to unlock the value in the informal sector
  
• find strategic partners with ratings reports on role-players grouped by geographical region and development sector, as well as by their overall effectiveness
• expand your knowledge with aggregated reports that cover a deep and comprehensive review of problems and the organisations offering the best solutions
• select the most appropriate sectors and organisations in which to invest by utilising the most up-to-date and comprehensive information available

Evaluate your existing investments, products and relationships

• effectively manage your investment projects with dedicated third-party measurement to ensure transparency and results
• compare your investment returns relative to industry norms for specific sectors and regions

Find new opportunities for investment

• improve your knowledge of the informal sector, community needs and aspirations, and opportunities for future investment
• leverage your relationships with specific organisations to reach new markets and co-create new products aimed at the bottom of the pyramid

Partner with the most effective organisations

• manage your reputation and risk within the informal sector by only working with organisations and companies dedicated to transparency, responsibility and effectiveness – the same standards to which you hold yourself