whythawk ratings: measuring effective development

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By: Rafiq Phillips on 29 December 2006

In my opinion the top-down approach where millions are spent trying to reach people who couldn't care less if the taxi-driver they are commuting to work with drives recklessly as long as they make it through rush-hour & clock in on time. 
 
I believe a bottom-up approach will be more (cost)effective. Get them while they're young.

 

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