Market share threat requires complex analysis

A global medical company finds that their market share is under threat across Europe from cheap manufacturers of  their ubiquitous medical devices;

Approach:  Strategy of conversion from manufacturing to consulting;

Required:

• Extensive analysis of total cost of device failure in client sites;
• Benchmarking of different sites against each other to produce rapid reports for target companies;
• Easily usable by sales staff in the field;
• Rapid comparisons of large datasets required;

Solution: Bue analysis tool customised to produce reports based on limited data entry and benchmark comparisons.