Credit Crisis undermines existing approach to forecasting

A global integrated healthcare company finds that the credit crisis  of 2008 has wrecked  their existing forecasting systems for market requirements.

Approach: Forecasting of market activity in 20 emerging countries in order to predict medical device demand;

Required:

• Both qualitative and quantitative data analysis;
• Forecast by PEST and individual modalities;
• Easily and rapidly allow scenario planning;

Solution: Adi analysis tool customised to produce individual country forecasts, as well as an aggregated total market output.