Which market offers a safe investment...

innovation in business and market risk analysis

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What we do

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions.  We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

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Whythawk believes in an unbiased approach to data analysis.  Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

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Whythawk believes in an unbiased approach to data forecasting.  Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

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Whythawk believes in an unbiased approach to consulting.  Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

  • allows rapid, visual comparisons and shows emerging trends;
  • saves time in complex data analysis;
  • expandable and adjustable for individual needs.

DownloadDownload a sample program here

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The long, hard road of self-publishing a web comic

Every morning, as I sit down at my desk with my morning coffee, I indulge in a tiny pleasure. I spend 20 minutes ambling through my favourite online comics.

On 4 May, though, my coffee tasted that little bit less peppy. Jonathan Rosenberg has taken an indefinite hiatus. Goats, which follows its characters hapless attempts to save the universe from being accidentally rebooted, has been running since 1997. Rosenberg, in a heartfelt message to his fans, is throwing in the towel and planning to find a "real" job.

Read more...
 

Amazon Kindle and the future of publishing

Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music.  That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.

Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.

DownloadDownload the introductory report here.