Which market offers a safe investment...
innovation in business and market risk analysis
What we do Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions. We then guide clients in aligning the implementation of their strategy with their objectives. |
Comparisons are essential for Strategy and Risk Management Whythawk believes in an unbiased approach to data analysis. Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark. |
Forecasting is the basis for Investment and Planning Whythawk believes in an unbiased approach to data forecasting. Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis. |
Consulting is the partnership of Information and Ideas Whythawk believes in an unbiased approach to consulting. Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives. |
The Whythawk Bue Risk Analysis System
On 12 January 2010 an earthquake tore through Haiti. The tragedy was complete. 230,000 dead, 300,000 injured, more than a million left homeless.
12 months later and the headlines are full of “one year on” stories. Editorials are shocked – shocked – that, despite the largest aid relief program in history, little has been done. Rubble lies where it fell. No houses have been built, no infrastructure projects begun.
Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music. That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.
Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.
Download the introductory report here.
