Which market offers a safe investment...

innovation in business and market risk analysis

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What we do

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions.  We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

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Whythawk believes in an unbiased approach to data analysis.  Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

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Whythawk believes in an unbiased approach to data forecasting.  Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

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Whythawk believes in an unbiased approach to consulting.  Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

  • allows rapid, visual comparisons and shows emerging trends;
  • saves time in complex data analysis;
  • expandable and adjustable for individual needs.

DownloadDownload a sample program here

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Zimbabwe at the Security Council; South Africa's unequivocal support

Tsvangerai, courtesy of Mugabe
"Our tenure at the head of the [United Nations' Security Council] is characterised by an indifference to human rights and temporising with tyranny. We have now all but lost much of the moral high ground we once had under President Mandela.  Our window of opportunity is fast closing, as Britain will next month assume the chairpersonship. If they put Zimbabwe on the agenda when we opposed such a move, our moral high ground will be lost completely," says Tony Leon, head of the Democratic Alliance, South Africa's official opposition, speaking of Dumisani Khumalo's decision to reject a British request to discuss Zimbabwe.

As a follow-up to their recent support for the brutal kleptocracy in Myanmar, it is a strident and jarring reminder that respect for democracy in South Africa is not yet certain.

The general indifference within South Africa to this type of behaviour is also cause for concern.  All people are represented by the governments that they deserve; South Africa no less than Zimbabwe.

While the rest of the world can only with great difficulty intervene (lest they wind up mired in the incontinence that is Iraq) it is essential that loud protest be heard from all responsible believers in freedom and representative democracies.

 

Amazon Kindle and the future of publishing

Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music.  That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.

Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.

DownloadDownload the introductory report here.