Which market offers a safe investment...

innovation in business and market risk analysis

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What we do

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions.  We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

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Whythawk believes in an unbiased approach to data analysis.  Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

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Whythawk believes in an unbiased approach to data forecasting.  Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

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Whythawk believes in an unbiased approach to consulting.  Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

  • allows rapid, visual comparisons and shows emerging trends;
  • saves time in complex data analysis;
  • expandable and adjustable for individual needs.

DownloadDownload a sample program here

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Not the corporate overlords you were expecting; Google and Wael Ghonim

"The heroes, they're the ones who were in the street, who took part in the demonstrations, sacrificed their lives, were beaten, arrested and exposed to danger."

Wael Ghonim was speaking on Dream 2, Egypt’s most watched television channel, shortly after being released from 12 days of confinement.  Twelve days during which he was blind-folded and badgered by police demanding to know which foreigners were financing the protests unfolding outside in Tahrir Square.

Read more...
 

Contradiction: when bad systems ruin good people

ProbabilityWherever large groups of people are managed in order to produce a product, serve a customer, or achieve some other strategic goal, management systems govern their interactions.

All these rules seem sensible at the time they are written, but the net impact is small inefficiencies that degrade the whole.

The game of Contradiction shows just how easily even simple interactions, which are poorly aligned, can result in irrational results.


DownloadDownload the rules of the game here.