Which market offers a safe investment...
innovation in business and market risk analysis
What we do Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions. We then guide clients in aligning the implementation of their strategy with their objectives. |
Comparisons are essential for Strategy and Risk Management Whythawk believes in an unbiased approach to data analysis. Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark. |
Forecasting is the basis for Investment and Planning Whythawk believes in an unbiased approach to data forecasting. Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis. |
Consulting is the partnership of Information and Ideas Whythawk believes in an unbiased approach to consulting. Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives. |
The Whythawk Bue Risk Analysis System
"I think it's absolutely ridiculous. I'm almost ashamed being here talking about it," said Dr Ben Goldacre, speaking on the BBC in answer to claims that Facebook causes cancer. Dr Goldacre is the writer of Bad Science, a column that challenges bad ideas about scientific research.
I know how he feels, for here we are once more debating state-led proposals to nationalise profitable industries in the name of the "people".
Amazon.com never invented digital books, but neither did Apple invent digital music players. Steve Jobs, Apple’s CEO, tapped into a massive demand for a simple and legal means of finding and listening to digital music. That it also came in a beautifully designed package has propelled the iPod to one of the world’s most sought-after fashion accessories.
Amazon’s approach to digital books learns from Apple but will evolve in a different and more game-changing way.
Download the introductory report here.
