Which market offers a safe investment...

innovation in business and market risk analysis

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What we do

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions.  We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

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Whythawk believes in an unbiased approach to data analysis.  Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

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Whythawk believes in an unbiased approach to data forecasting.  Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

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Whythawk believes in an unbiased approach to consulting.  Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

  • allows rapid, visual comparisons and shows emerging trends;
  • saves time in complex data analysis;
  • expandable and adjustable for individual needs.

DownloadDownload a sample program here

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Countdown to Lift - The Race to Build a Space Elevator

LiftPort has a clock counting down to 27 October 2031 on their website.  The US-based company believes that, on this date, they will achieve the construction of a space elevator.

The concept was first considered in 1895 when Russian scientist Konstantin Tsiolkovsky proposed using the Eiffel Tower in Paris as the base of a tower that would reach from the ground up to an altitude of 35,790 kilometres above sea level.  This is the altitude necessary to achieve geostationary orbit in which a satellite remains fixed over a point on the earth below.

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The Internet, Sockpuppets, and the Broken Tail

Why is the Internet like Zimbabwe ... a country where 12 million people survive in a turbulent, informal market, dominated by wealthy dictators, with 11 million percent inflation, and no rule of law?

Because the Internet is just as perversely unequal and unstable; with 1 billion people online, spending per capita is only 33 cents per day and the top 100 businesses accrue more than half of that; reputations to mitigate trade risk are earned in walled-gardens, like Amazon or eBay, and much activity is designed to game the system in order to earn a reputation above and beyond a person’s worth.

DownloadDownload the introductory report here.