Business and Market Risk Analysis

Which market offers a safe investment...

innovation in business and market risk analysis

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Whythawk specialises in business and market risk analysis. We design systems to measure the interactions of the players in any economic system, and the potential future impact of those interactions. We then guide clients in aligning the implementation of their strategy with their objectives.

Comparisons are essential for Strategy and Risk Management

Whythawk believes in an unbiased approach to data analysis. Our unique ratings methodology – the Bue System – is designed to allow rapid, consistent and objective comparisons of large and complex data sets against a chosen benchmark.

Forecasting is the basis for Investment and Planning

Whythawk believes in an unbiased approach to data forecasting. Our unique methodology – the Adi System – is designed to allow rapid, consistent and objective forecasting of both qualitative and quantitative data as well as direct scenario-planning and “what-if” analysis.

Consulting is the partnership of Information and Ideas

Whythawk believes in an unbiased approach to consulting. Our analytical systems for comparison and forecasting allow us to analyse the efficiency of our client’s strategy implementation. We then guide clients in aligning their systems with their original objectives.

Visual Data Comparison

The Whythawk Bue Risk Analysis System

allows rapid, visual comparisons and shows emerging trends;
saves time in complex data analysis;
expandable and adjustable for individual needs.

Download a sample program here

Pricing carbon so free markets can find solutions to climate change

In 1930, Thomas Midgley, an American chemist, inhaled a breath of a new gas he had developed and then used it to blow out a candle.

His invention, carbon tetrachloride, was a safe replacement for the toxic trio of ammonia, chloromethane and sulphur dioxide used as the coolant in refrigerators. These CFCs were so useful that, by the 1960s, they were used as a propellant dispensing everything from deodorant to fire extinguishers.

In 1974, Sherry Rowland and Mario Molina, two chemists at the University of California, proved that CFCs were causing the destruction of the ozone layer and a dramatic rise in skin cancer. It took till 1989 before the Montreal Protocol was signed, calling for an end to all CFC production.

The Internet, Sockpuppets, and the Broken Tail

Why is the Internet like Zimbabwe ... a country where 12 million people survive in a turbulent, informal market, dominated by wealthy dictators, with 11 million percent inflation, and no rule of law?

Because the Internet is just as perversely unequal and unstable; with 1 billion people online, spending per capita is only 33 cents per day and the top 100 businesses accrue more than half of that; reputations to mitigate trade risk are earned in walled-gardens, like Amazon or eBay, and much activity is designed to game the system in order to earn a reputation above and beyond a person’s worth.

Download the introductory report here.

What we do

Comparisons are essential for Strategy and Risk Management

Forecasting is the basis for Investment and Planning

Consulting is the partnership of Information and Ideas

Pricing carbon so free markets can find solutions to climate change

The Internet, Sockpuppets, and the Broken Tail